History of Nike shoes

Nike

Nike History

Nike is the largest manufacturer of athletic dress and shoes. The Nike brand has a natural identity in the world, especially the Swoosh logo and the slogan "Just Do It". The company was founded in Oregon in 1964 as Blue Ribbon Sports (Blue Ribbon Sports); It was later renamed to Nike in 1971. The company went public in December 1980. In 1984, basketball player Michael Jordan signed a contract to promote Nike and Nike released the first model of the Air Jordan athletic shoe. The NBA banned these shoes, and Air Jordan served as a catalyst in Nike's success. Today Nike produces a wide range of products, including running, tennis, golf, and skiboarding shoes and running clothes. Nike also owns Hurley International and Converse, operates Niketown retail stores and sponsors numerous athletes and sports teams to identify the brand.

Nike Success Story

Friends, today we will know that one of the most favorite brands of footwear in the world is Nike, a multinational company of America, and it is the world's largest company making athletics shoes.

Apart from this, it also makes some other sports goods, like - T-shirts, jackets,watches, gloves, caps and lots of gym gear. This is the reason that Nike is the most valuable brand of sports business.

Friends, very few people probably know that the Nike company started with the name "Blue Ribbon Sports", and its shoes were first started selling from the car's Diggy.

So, friends, we know this interesting story of Nike from the beginning.

Friends, this business starts from 1962, when Phil Knight, who is doing MBA from Stanford University, thought about this business.

In fact, while Feel was doing MBA, he was given an assignment to write about small business and marketing plans.

Phil loved sports and running and that's why he wrote about the shoes business. And while doing this assignment, the idea of ​​making cheaper, stronger and better quality shoes came to his mind.

After studying to realize this idea, he reached Japan where he saw cheap and good quality shoes from Tiger, a company named Onitsuka.

Phil Onitsuka met the owner of the company and took the rights to sell the Tiger brand shoes, stating that he owns the "Blue Ribbon Sports" company.

Friends, Blue Ribbon Sports Company was really on Phil's mind so far, not really any company.

When Phil was given samples of Tiger Shoes, he first came to "Bill Burman" to sell him, who had been his sports coach during graduation.

Bill Boorman liked that sample shoe as well as Phil's business model, and he became Phil Knight's business partner.

Later, Phil and Borman together formed a footwear company named "Blue Ribbon Sports" on 25 January 1964 with a capital of $ 1000. And then first they made 300 pairs of shoes from the Japanese brand of Onitsuka, a shoe manufacturer in Japan.

Which he started selling outside of school with a car.

In his first year, he sold a total of 1300 pairs of shoes, from which he earned about $ 8000, and the earnings increased to $ 20000 the following year.

And then after using the car trunk as a counter for 2 years, BRS ie Blue Ribbon Sports opened its first store in California in 1966.

The following year, he increased distribution work due to high demand for shoes and then opened another store in Massachusetts.

Eventually, the contract between the Blue Ribbon and Tiger brands was over by 1971 and Blue Ribbon Sports decided to make their own brand of footwear.

On 30 May 1971, the company name was officially changed from Blue Ribbon Sports to Nike, which was named after a goddess from Greece.

And its logo (LOGO) was designed by a graphic designer named Caroline and this trick mark logo soon became Nike's identity.

Around 1980, Nike added many items such as clothing and tracksuits to its business in addition to footwear, which became the fashion's second name for American Youth.

Nike's colorful shoes and sneakers were in great demand among teenagers there and that was the reason that by 1980 Nike shoes had taken over 50% of the shoes market.

Later in 1984, the famous basketball player Michael Jordan was signed for its promotion. And then even more famous players like Tiger Woods, Roger Federer, Rafael Nadal, Serena Williams, and Ronaldo became the identity of this brand.

Apart from this, Nike is also the official kit sponsor of the Indian cricket team since 2005.

And by 2015, the company's revenue had reached $ 30 billion, and Phil Night is at number 15 in the list of wealthiest people worldwide.

Conclusion :- Friends, in the end, I would just like to say, if you want to change, you can also start with a small step.
And once you start any work with positive mind, then success will be in your hand.